Cheese & Burger Society




  1. ELIGIBILITY: The Cheese & Burger Society “Gridiron Grilldown” Sweepstakes (the “Sweepstakes”) is open to individuals who, as of the date of entry, are legal residents of and residing in the 50 United States (includes DC), who are 18 years of age or older, and who have reached the age of majority in their state of residence. Employees of Wisconsin Milk Marketing Board (“Sponsor”) and Board of Directors, Shine United LLC, or their affiliates, and promotional and other vendor agencies involved in the promotion, and the immediate family (parent, spouse, sibling, child, grandparent, grandchild) and household members of all such employees, are NOT eligible. Sweepstakes is subject to all federal, state and local laws and regulations. Void where prohibited or restricted by law.
  2. ELIGIBILITY: The Sweepstakes consists of four (4) separate sweepstakes (each an “Event”), which are detailed in the chart below. All entries must be received within the Event Entry Period specified below for each respective Event to be eligible for the corresponding drawing for that Event. Entries from one (1) Event will not carry over to subsequent Events. Individuals who enter during the Event Entry Period will be entered into the corresponding drawing based on the chart below, and entrants will need to come back and enter again if they would like to receive an entry for subsequent Entry Periods.

    Event Event Entry Period (Eastern Time) Drawing on or about...
    1 12:00 a.m. on 10/11/16 to 11:59 p.m. on 10/17/16 October 19, 2016
    2 12:00 a.m. on 10/18/16 to 11:59 p.m. on 10/24/16 October 26, 2016
    3 12:00 a.m. on 10/25/16 to 11:59 p.m. on 10/31/16 November 2, 2016
    4 12:00 a.m. on 10/01/16 to 11:59 p.m. on 11/09/16 November 11, 2016

  3. HOW TO ENTER: To enter, visit, click on the sweepstakes tab, enter your full name and email address, agree to the official rules, and click “Submit.” A total of four winners will be selected at random in connection with the Sweepstakes; specifically, one winner will be selected from each Event as detailed in the above chart under the “Entry Period” section. One entry per day (24 hours) per person/e-mail address/authorized e-mail account holder. Odds of winning depend on number of entries received during each Event period. Sponsor is not responsible for lost, late, illegible, corrupted, or misdirected entries. The information you provide will be used consistent with Sponsor’s Privacy Policy.
  4. PRIZE AND APPROXIMATE RETAIL VALUES: There will be four different prize packages awarded in total; specifically, one unique prize package will be awarded for each Event.

    Event 1 Prize Package: This prize package consists of one (1) Big Green Egg Grill MiniMax (ARV $650); two (2) Yeti Rambler 30 ounce tumblers (ARV $80); one (1) NFL official football (ARV $80); and a Wisconsin cheese gift basket with C&BS swag (ARV $49). Total Event 1 Prize Package ARV: $859.

    Event 2 Prize Package: This prize package consists of one (1) Victory Tailgate Bag Toss Game (ARV $200); a Yeti Hooper 30 Cooler (ARV $350); and a Wisconsin cheese gift basket with C&BS swag (ARV $49). Total Event 2 Prize Package ARV: $599.

    Event 3 Prize Package: This prize package consists of a Tremor by DreamWave 50-watt premium audiophile performance Bluetooth speaker (ARV $300); $100 NFL Shop gift card (ARV $100); a Coleman 9949-750 Road Trip Grill LXE (ARV $140); and a Wisconsin cheese gift basket with C&BS swag (ARV $49). Total Event 3 Prize Package ARV: $589.

    Event 4 Prize Package: This prize package consists of one (1) Big Green Egg Grill MiniMax (ARV $650); one (1) Official NFL or college jersey of choice (ARV $150); one (1) helmet shaped cutting board (ARV $25); and a Wisconsin cheese gift basket with C&BS swag (ARV $49). Total Event 4 Prize Package ARV: $874.

    Total ARV of all prizes to be awarded is $2,921. Taxes on prize are the sole responsibility of the winners. Any and all guarantees and warranties for merchandise prizes are subject to the manufacturer’s and/or service providers terms and conditions, and winners agree to look solely to such manufacturers and/or service providers for any warranty or guarantee claim. Gift cards subject to terms and conditions. Prizes are non-transferable and no substitution or cash equivalent is allowed except in Sponsor’s sole discretion. Sponsor reserves the right to substitute prizes of the same approximate retail value. For prizes $600 or more in value awarded to an individual during a calendar year, winners’ social security number or taxpayer i.d. will be required in order to issue a Form 1099-MISC showing prize ARV as income to winner. Prize consists only of items specifically listed as part of the prize. All costs and expenses not specified herein, related to any prize, including but not limited to delivery, installation, service activation fees and other expenses incurred by accepting the prize, are the sole responsibility of the winners. Limit one (1) prize per person during Sweepstakes Period.

  5. SELECTION OF THE WINNER: Four randomly selected winners will each be awarded a prize during the Sweepstakes. Specifically, one winner will be selected from each Event, as detailed in the chart in the Entry Period section. Non-winning entries from each Event will not carry-over to subsequent Events. The drawings will be conducted in accordance with the Official Rules by Sponsor, whose decisions on all matters related to the Sweepstakes are binding and final. Winners will be notified by e-mail at the e-mail address provided on the entry form within two weeks of the drawing date (see Event Entry Period section of drawing dates) and will be required to respond within five days, or the prize will be forfeited and an alternate winner will be chosen. Affidavit of eligibility, prize acceptance form, tax information, publicity release, and/or mutually acceptable liability releases may be required and, if so, must be returned within reasonable specified time or prize will be forfeited and alternate winner chosen. Prize award is subject to verification of winner’s eligibility and identity, to Sponsor’s reasonable satisfaction, or potential winner will be disqualified and an alternate winner chosen. Sponsor is not responsible for false, incorrect, changed, incomplete or illegible contact information or for failure of a potential winner to be contacted by Sponsor, for whatever reason, after being selected as a winner. Prizes will be fulfilled six to eight weeks after the drawing.

    For a list of winners, send a self-addressed, stamped envelope postmarked by November 11, 2016 to: THE CHEESE & BURGER SOCIETY PRESENTS THE GRIDIRON GRILLDOWN SWEEPSTAKES, ATTN: Corrisa Bielefeldt, Shine United LLC, 202 N. Henry Street, Madison, WI 53703.

  6. PUBLICITY RELEASE: Except where prohibited, acceptance of a prize constitutes winner’s consent that his or her name, likeness, voice and/or biographical data may be used for advertising and promotional purposes without limitation and without additional notice, compensation, or consent.
  7. RELEASE: By entering, entrant agrees to accept and abide by the rules of this Sweepstakes and agrees that any dispute with regard to the conduct of this Sweepstakes, rule interpretation or award of prize shall be submitted to Sponsor, whose decision shall be binding and final. By participating, entrant agrees to release and hold harmless Sponsor, participating dealers and retailers, affiliates, sales representatives, distributors and promotional and other vendor agencies, their respective parent companies, affiliates, subsidiaries, service agencies, independent contractors, and the officers, directors, employees, agents and representatives of any of the above organizations from any injury, loss or damage to person, including death, or property due in-whole or in-part, directly or indirectly, to the acceptance or use/misuse of a prize, participation in any Sweepstakes-related activity, or participation in the Sweepstakes. Phone charges for data, service, or other features may apply and are the sole responsibility of the entrant.

    Sponsor is not responsible for any typographical or other error in the printing of this offer, administration of the Sweepstakes or in the announcement of prizes, including erroneous appearance of qualification for a prize, and under no circumstances will more than the stated number of prizes be awarded. Sponsor reserves the right, in its sole and absolute discretion, to modify, cancel, or suspend this sweepstakes, or to amend the Official Rules at any time, without prior individual notice, should any factor interfere with the administration, security, or proper play of this sweepstakes, as contemplated by these Official Rules. If for any reason Sponsor is prevented from continuing with this Sweepstakes, or the integrity and/or feasibility of the Sweepstakes is severely undermined by any event including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Sweepstakes without further obligation. If Sponsor in its discretion elects to so abbreviate the Sweepstakes, Sponsor reserves the right, but not the obligation, to award the prize from among all eligible entries received to date. All entries are the property of Sponsor and are not returnable.

    This Sweepstakes is intended for viewing in the United States only and shall be construed and evaluated only according to applicable United States law. Do not enter this promotion if you are not located in the United States. The use of any automated devices in connection with this promotion is prohibited. Sponsor assumes no responsibility for computer system, hardware, software or program malfunctions or other errors, failures, delayed computer transactions or network connections, whether human, technical or otherwise in nature. Sponsor reserves the right, in its sole discretion, to cancel or suspend this promotion should virus, bugs or other causes beyond its control corrupt the administration, security or proper play of this promotion. Sponsor is not responsible for any injury or damage to any person’s computer or related equipment resulting from or relating to participation in this promotion or downloading any material related to this promotion. Entries will be deemed made by the authorized e-mail account holder submitted at the time of entry. In the event of a dispute, the potential winner may be required to provide proof that he or she is the authorized holder of the identified e-mail account.

  8. DISPUTES/CHOICE OF LAW: Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in Wisconsin, (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees, (3) no punitive, incidental, special, consequential or other damages, including, without limitation, lost profits, may be awarded (collectively, “Special Damages”), and (4) entrant hereby waives all rights to claim Special Damages and all rights to such damages multiplied or increased. Wisconsin law, without reference to choice of law rules, governs the sweepstakes and all aspects related thereto.
  9. SPONSOR: Sponsored by Wisconsin Milk Marketing Board, Inc., 8418 Excelsior Drive, Madison, WI 53717. Sweepstakes administered by Shine United LLC, 202 North Henry Street, Madison, WI 53703.
Cheese & Burger Society is a registered service mark of the Wisconsin Milk Marketing Board, Inc.